Website structure
A clear page structure based on the property, room offering, guest information and commercial priorities.
Hospitality website services
A clearer website for a stronger guest journey
RK Hospitality Studio creates and improves websites for independent hotels, guesthouses and serviced accommodation businesses.
Complete hospitality websites
Built around the decisions guests need to make
A hospitality website should help guests understand the property, compare accommodation, find practical information and move towards an enquiry or booking without unnecessary confusion.
Responsive design
Layouts designed for desktop, tablet and mobile rather than simply reduced to fit smaller screens.
Room presentation
Consistent room information, imagery, facilities, occupancy and clear calls to action.
Booking journey
Clear routes towards checking availability, contacting the property or reaching an existing booking system.
Guest information
Important details such as parking, check-in, accessibility, policies and location presented clearly.
Basic copy refinement
Existing copy can be improved and reorganised using accurate information supplied by the client.
Standard project scope
What the starting package can include
The exact scope is confirmed before work begins, but a typical founding-client project may include the following.
Approximately five to seven agreed core pages
Desktop, tablet and mobile design
Navigation and page-structure planning
Room, service or accommodation presentation
Contact or availability-enquiry pathway
Basic copy editing and content refinement
Client-supplied imagery and information
Two structured revision rounds
Already have a website?
Not every hospitality website needs a complete rebuild
Where an existing website has a workable foundation, focused improvements may provide better value than starting again.
Request a Website ReviewExisting-site improvements may include
- Navigation and page-structure corrections
- Desktop and mobile layout improvements
- Typography, spacing and visual consistency
- Stronger room and service presentation
- Booking and enquiry journey improvements
- Broken links, buttons, maps or page elements
Improvement projects are quoted individually after the current website, platform and technical limitations have been reviewed.
Larger project requirements
Some projects need more than the standard package
Larger scopes receive a tailored fixed quotation so that the project requirements, responsibilities and costs are clear before work begins.
Full copywriting
Original page copy written from research, interviews and detailed business information.
Additional pages
Extra accommodation, wedding, dining, event, offer or destination pages beyond the agreed core scope.
Booking integrations
More involved work connecting or presenting external booking, availability or enquiry systems.
Content and imagery
Image sourcing, extensive content entry or preparation of material not included in the standard project.
Project process
A straightforward path from review to launch
Review
The current website, guest journey and main commercial opportunities are reviewed.
Scope
Pages, features, responsibilities, timeline and price are confirmed in writing.
Build
The agreed website is designed and developed around the property and intended audience.
Refine
Feedback is collected through structured revision rounds before final approval.
Launch
The website is tested across devices and prepared for publication.
Start with a review
Find out whether your website needs improvement or a complete redesign
The complimentary review identifies the strongest areas, important weaknesses and the most suitable next step.
Request Your Free Website Review